Notes from the build floor

Shopify strategy, performance, and conversion: the things we'd tell a client over coffee.

An organized ecommerce migration workspace moving catalog data through validation checks into a new storefront

Aug 12, 2026 · 13 min read

The Shopify Migration Checklist: Data, Redirects, SEO and Launch

Migration
A structured ecommerce migration estimator connecting catalog, content, integrations, redirects, validation, and launch scope

Aug 12, 2026 · 10 min read

How Much Does a Shopify Migration Cost? A Scope-First Guide

Migration
AI shopping questions and comparison signals narrowing into a direct visit to a Shopify product page for a table lamp

Aug 11, 2026 · 8 min read

AI Shoppers Are Skipping Your Homepage. Is Your Product Page Ready?

AI
A WooCommerce store's products, customers, and search rankings moving across a bridge to a Shopify storefront intact

Jul 5, 2026 · 8 min read

WooCommerce to Shopify: When Migrating Is Worth It (and When It Isn't)

Migration
An ecommerce product page flowing through AI evaluation signals before becoming a trusted product recommendation

Jun 30, 2026 · 8 min read

Your Store Is in ChatGPT Now. Here's How to Get Recommended.

AI
An llms.txt markdown file served at the Shopify root, turning noisy storefront content into curated products, policies, and guides for AI systems

Jun 29, 2026 · 8 min read

llms.txt on Shopify: What It Is, and How to Add One

AI
Product details, reviews, and structured data being selected from several sources to form a trusted AI shopping answer

Jun 21, 2026 · 7 min read

Getting Cited by ChatGPT: SEO When AI Answers the Question

Search
Generic product drafts passing through voice, fact-checking, and editorial refinement to become distinctive brand copy

Jun 19, 2026 · 7 min read

AI Product Descriptions That Still Sound Like Your Brand

AI
A Shopify architecture decision map comparing managed Shopify Plus with a more complex decoupled headless setup

Jun 18, 2026 · 11 min read

Headless Shopify Cost vs Shopify Plus: What You Actually Pay For

Strategy
An app-heavy ecommerce storefront being audited into a leaner system with only essential integrations

Jun 17, 2026 · 7 min read

The App Tax: Why Your Shopify Store Is Drowning in Apps

Performance
A Shopify storefront decision map showing premium, customized, and custom theme paths crossing a revenue threshold

Jun 16, 2026 · 8 min read

Custom Shopify Theme vs Premium Theme: When Custom Actually Pays

Development
A cluttered ecommerce stack being streamlined into a fast product page and a clear path through cart and checkout

Jun 14, 2026 · 9 min read

Optimizing Your Shopify Storefront: A Field Guide to Faster Pages and Higher Conversion

Performance
A Shopify product page optimization map showing images, copy, sticky add-to-cart, reviews, trust signals, speed, and conversion lift

Apr 15, 2026 · 9 min read

The High-Converting Shopify Product Page: What Actually Moves the Number

Conversion